Blog

Insights, tutorials and news from the Probex team.

Jul 16, 2026

School principal founds AI company that makes promo videos in minutes

Het Belang van Limburg on ImmoStory: paste one property listing link and the AI turns it into a professional promo video within minutes.

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Jul 23, 2026

immostory.ai: AI automation for real estate agencies

How AI automates real estate marketing: an introduction to immostory.ai, Probex's platform for video generation, scraping and multilingual listings.

Aug 19, 2026

AI in 2026: Build vs Buy — Two Products, One Honest Answer

From Genk, two AI products live in 2026: ImmoStory.ai (we built the model) and tamam.be (we bought the embedding API). Here's the honest build-vs-buy reasoning, with the architecture and the parts that broke.

Aug 23, 2026

ImmoStory.ai: from listing URL to branded property video in 90 seconds

Real estate video without the editing bill. How our own vision and language models turn a published listing into a vertical video in five languages.

Aug 23, 2026

tamam.be: the home services marketplace that respects both sides

Belgium’s marketplace for home jobs: verified tradespeople, comparable quotes, no contact-detail spam. Built and operated by Probex.

Aug 23, 2026

We train our own AI models — and why that matters for your business

Most consultancies resell API keys. Probex trains, fine-tunes and operates models in-house: fixed costs, data in Belgium, your tone, your weights.

Sep 29, 2026

Where Your Agency's Week Goes, and How ImmoStory.ai Gives Hours Back

A practical time audit for Belgian real estate agencies: map the weekly workflow, find the video bottleneck, and see where ImmoStory.ai turns hours of editing into minutes.

Oct 6, 2026

tamam.be for Tradespeople: How It Works and Why the Model Is Fair

No subscription, no paying per lead, never more than five pros per job. How tamam.be works for Belgian tradespeople, from KBO verification to escrow payment.

Oct 13, 2026

The Listing Video Playbook: Branded Real Estate Content for Every Social Channel

Which format for which channel, how to hook viewers in the first seconds, why subtitles matter and how to keep every clip on-brand. A practical playbook for agents, built around ImmoStory.ai.

Oct 20, 2026

How to Choose the Right Tradesperson in Belgium: A Homeowner's Checklist

From writing a clear job description to checking the KBO, comparing quotes like-for-like and paying safely: a practical checklist for Belgian homeowners, and how tamam.be builds these checks in.